Who We Are

Leadership:

• Caroline Boyd Principal
  Caroline Boyd is a Principal at 300Brand with over 30 years of blood, sweat, and tears in government IT marketing, communications, and policy development. Having served as a senior technology leader in government, Caroline understands what makes government executives tick. She leads government participation across MeriTalk programs and guides client-focused events. In her spare time, she raises three hellions, foxhunts, and reads voraciously.
• Jamie Burdette Digital Services Director
  Jamie Burdette leads the development and digital services teams with more than 20 years of experience in the implementation of internet technologies, websites, and web applications. He has managed the development for a wide array of sites including e-commerce applications, intranets, extranets, CMS solutions, and business process applications across dozens of industries. Jamie spends his free time on the golf course, working on home projects, and reading history.
• Nicole Burdette Principal
  Nicole joined the 300Brand family of companies in 1997 and helped to build the organization since its founding, supporting clients including Dell EMC, Citrix, Red Hat, RSA, Okta, ServiceNow, and Zscaler. She has led 11mark since its launch in 2011 and today provides counsel and manages award-winning marketing, PR, and creative campaigns for tech leaders in government and healthcare. She enjoys bringing the pieces together to support client growth goals – the whole is always greater than the sum of its parts. Nicole is a frequent writer and speaker on all topics enterprise tech – data center, cyber, cloud, IoT, AI, and more. Recognitions include a PRSA Silver Anvil, the Bulldog PR Awards, and a Gold Stevie Award for Women in Business. When not working, you can find Nicole cheering on her kids, exploring museums, and making quick trips to the Jersey shore.
• Lacy Cooper Principal
  Lacy Cooper is a Principal at 300Brand, leading internal operations and business development, as well as marketing and communications programs for government's top technology partners. A solutions-focused leader, Lacy isn't afraid to dive headfirst into her clients' most complex challenges, uncovering new possibilities and reframing thinking to accelerate government IT modernization. She prides herself in creativity and refuses to settle for anything less than extraordinary outcomes. Outside of work, Lacy enjoys experimenting with new recipes (not always a success), singing in the car, and spending time outdoors with her husband and two boys.
• John Curran Executive Editor
  John Curran is the executive editor for 300Brand's news publication, MeriTalk, where he leads an award-winning editorial team reporting on the intersection of government and technology. He has over 37 years of editorial experience in Washington, DC, including stints at Dow Jones, Reuters, Telecom Reports, and more. Outside of work, John stays more than busy spending time with family, tending to the garden, playing and singing in bands, venturing in the woods looking for lost history, and enjoying all the moments in between.
• Gail Emery Director of Content
  Gail Repsher Emery is director of content with 300Brand. She leads a team of writers who translate complex technology and business topics into compelling marketing and communications materials for top technology brands. Gail also manages MeriTV, our industry-leading streaming platform. A former journalist and always an editor, Gail is passionate about storytelling, structure, accuracy, and inspiring client delight. Outside of work, she enjoys traveling, watching baseball, and the beach.
• Manuel Hernandez Creative Director
  Manuel Hernandez is an associate creative director with 300Brand. He brings 16+ years of design experience, ranging from graphics to video and audio production. With a passion for work that is both strategic and creative, he focuses on converting ideas into thoughtful strategies. When he's not focused on design and development, you can find him online looking for the next destination to travel.
• Christina Hoffman Human Resources Director
  Christina Hoffman is the human resources director for 300Brand. She brings more than 20 years of human resources experience in employee relations, compensation, benefits, payroll, training, and recruiting. She has worked with small startups, large government contractors, and everything in between. Christina has a master's degree in personnel and human resource management from American University. Outside of work, she enjoys reading, baking with her two sons, making pizza with her husband, and cheering on the Washington Capitals.
• Brittany Johnston Research Director
  Brittany Johnston is the research director for 300Brand, where she's developed and managed disruptive research programs for more than 10 years. Brittany is our resident data detective; she enjoys partnering with Federal IT marketers to explore new technologies, test brand perceptions, uncover market challenges, and synthesize the stories our government customers are trying to tell us. In her spare time, Brittany always has a camera in hand – chasing the golden hour and directing Pinterest-worthy moments while her husband and two kids roll their eyes.
• Steve O'Keeffe Founder
  Steve O'Keeffe is the founder of 300Brand, a strategic holding company serving the government, IT, and healthcare industries. A 30-year veteran of the government IT community, Steve has worked in government and industry and has contributed to The Washington Post and The Economist. Today, Steve is a fixture as an expert witness on Capitol Hill, testifying on government IT and workforce issues in both House and Senate hearings. In addition to 300Brand, he founded GovMark Council, MeriTalk, and O'Keeffe & Company. Steve is a member of the USO-Metro board. A petrol-head, Steve's always in the fast lane.
• Susan O'Neil Controller
  Susan O'Neil manages all of the accounting and financial reporting functions for the firm and related entities. A seasoned finance and accounting professional with over 25 years of experience across a broad range of industries, Susan is highly skilled in all aspects of accounting operations, human resources, financial statement preparation, cash management, and regulatory and tax compliance. She holds a master's degree in accounting from Florida Atlantic University. Outside of work, Susan enjoys volunteering for various charitable organizations, watching her USC Trojans play football, baking with her daughter and spending time outdoors with her family and dog.
• Logan Prescott Account Director
  Logan Prescott is an account director with 300Brand, where she leads public relations, media relations, marketing, and content development programs. Logan is passionate about developing creative ways to get a company's story into the media spotlight. Outside of the office, she is unwinding in the kitchen with a new recipe, at the yoga studio, or planning her next travel destination.
• Rashi Ratan Account Director
  Rashi Ratan is an account director with 300Brand, where she leads public relations and marketing programs for top technology companies. With extensive experience in corporate communications, media relations and marketing, Rashi is a results-driven professional dedicated to helping companies elevate their brand and share their stories. When she is not working, Rashi enjoys reading, cooking, cheering for the New England Patriots, and spending time with her husband and two young daughters.
• Emily Sweeney Account Director
  Emily Sweeney is an account director with 300Brand, where she leads events and marketing programs for some of government IT's top companies. Emily has over 10 years of experience in marketing, communications, and event management, and holds a master's degree in PR and corporate communications from Georgetown University. Emily's knack for organization and attention to detail means no element is overlooked when it comes to her client events. Outside of work, Emily enjoys trying new restaurants and spending time outdoors with her husband and young son.